{"id":168,"date":"2014-05-16T10:46:23","date_gmt":"2014-05-16T09:46:23","guid":{"rendered":"http:\/\/joakimarhammar.se\/?p=168"},"modified":"2014-05-16T10:46:23","modified_gmt":"2014-05-16T09:46:23","slug":"artikel-i-dagens-media-om-otw-presenteras-av-otw","status":"publish","type":"post","link":"https:\/\/arhammar.se\/joakim\/index.php\/2014\/05\/16\/artikel-i-dagens-media-om-otw-presenteras-av-otw\/","title":{"rendered":"Artikel i Dagens Media om OTW presenteras av OTW, omgiven av reklam f\u00f6r OTW"},"content":{"rendered":"<p><strong>Den h\u00e4r sk\u00e4rmdumpen fr\u00e5n Dagens Media visar p\u00e5 ett bra s\u00e4tt hur det nya medielandskapet ser ut och hur f\u00f6rvirrande det kan vara f\u00f6r l\u00e4sare. Det \u00e4r nog inte helt l\u00e4tt f\u00f6r ovana l\u00e4sare att f\u00f6rst\u00e5 vad som \u00e4r k\u00f6pt media och vad som \u00e4r f\u00f6rtj\u00e4nat redaktionellt utrymme, \u00e4ven om annonserna \u00e4r markerade (med tunn gr\u00e5 text) med texten &#8220;Annons&#8221;.<\/strong><\/p>\n<p>&#8220;Content marketing &#8211; presenteras av OTW&#8221; \u00e4r dessutom den \u00f6vre rubriken f\u00f6r artikeln, varp\u00e5 den redaktionella artikeln om OTW f\u00f6ljer. Nyhetsv\u00e4rderingen att skriva om OTW dagen efter de har vunnit m\u00e5nga priser p\u00e5 Guldbladet \u00e4r inget att klaga p\u00e5, men med den h\u00e4r inramningen k\u00e4nns inte sj\u00e4lva artikeln s\u00e4rskilt trov\u00e4rdig \u00e4nd\u00e5 tycker jag.<\/p>\n<p><a href=\"http:\/\/joakimarhammar.se\/wp-content\/uploads\/2014\/05\/otw-dagensmedia.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-169\" src=\"http:\/\/joakimarhammar.se\/wp-content\/uploads\/2014\/05\/otw-dagensmedia.jpg\" alt=\"otw-dagensmedia\" width=\"905\" height=\"1300\" srcset=\"https:\/\/arhammar.se\/joakim\/wp-content\/uploads\/2014\/05\/otw-dagensmedia.jpg 905w, https:\/\/arhammar.se\/joakim\/wp-content\/uploads\/2014\/05\/otw-dagensmedia-209x300.jpg 209w, https:\/\/arhammar.se\/joakim\/wp-content\/uploads\/2014\/05\/otw-dagensmedia-713x1024.jpg 713w, https:\/\/arhammar.se\/joakim\/wp-content\/uploads\/2014\/05\/otw-dagensmedia-768x1103.jpg 768w\" sizes=\"auto, (max-width: 905px) 100vw, 905px\" \/><\/a><\/p>\n<p>L\u00e4nk till artikeln: http:\/\/www.dagensmedia.se\/nyheter\/contentmarketing\/article3827300.ece<\/p>\n<p><a class=\"heyreadit-btn\" href=\"http:\/\/heyread.it\">Speed read<\/a><script>\/\/ <![CDATA[\n(function() {var s=document.createElement(\"script\");s.type=\"text\/javascript\";s.src=\"http:\/\/heyread.it\/button\";s.async=true;var o=document.getElementsByTagName(\"script\")[0];o.parentNode.insertBefore(s,o);})();\n\/\/ ]]><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Den h\u00e4r sk\u00e4rmdumpen fr\u00e5n Dagens Media visar p\u00e5 ett bra s\u00e4tt hur det nya medielandskapet ser ut och hur f\u00f6rvirrande det kan vara f\u00f6r l\u00e4sare. Det \u00e4r nog inte helt l\u00e4tt f\u00f6r ovana l\u00e4sare att f\u00f6rst\u00e5 vad som \u00e4r k\u00f6pt &hellip; <a href=\"https:\/\/arhammar.se\/joakim\/index.php\/2014\/05\/16\/artikel-i-dagens-media-om-otw-presenteras-av-otw\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-168","post","type-post","status-publish","format-standard","hentry","category-content-marketing"],"_links":{"self":[{"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/posts\/168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/comments?post=168"}],"version-history":[{"count":0,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/posts\/168\/revisions"}],"wp:attachment":[{"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/media?parent=168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/categories?post=168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/tags?post=168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}