{"id":349,"date":"2014-12-28T22:14:18","date_gmt":"2014-12-28T21:14:18","guid":{"rendered":"http:\/\/joakimarhammar.se\/?p=349"},"modified":"2014-12-28T22:14:18","modified_gmt":"2014-12-28T21:14:18","slug":"five-key-reasons-why-people-share-content-online","status":"publish","type":"post","link":"https:\/\/arhammar.se\/joakim\/index.php\/2014\/12\/28\/five-key-reasons-why-people-share-content-online\/","title":{"rendered":"Five key reasons why people share content online"},"content":{"rendered":"

Getting a like is nice, a comment even better, but a share is the jackpot of user integration. A share allows me as a writer to tap in to a whole new network of people that might consume and interact with my content. A new research study from The New York Times digs in to the psychology behind the share.<\/strong><\/p>\n

\"mtNrf7oxS4uSxTzMBWfQ_DSC_0043\"<\/a><\/p>\n

New York Times has a group called The New York Times Customer Insight Group<\/a>, and the study is conducted from both quantitive and qualitive research. Let\u2019s move on to the good stuff.<\/p>\n

Top five reasons to share content online<\/h2>\n
    \n
  1. To bring valuable and entertaining content to others.<\/strong>
    \n49%\u00a0say sharing allows them to inform others of products they care about and potentially change opinions or encourage action<\/li>\n
  2. To define ourselves to others.<\/strong>
    \n68%\u00a0share to give people a better sense of who they are and what they care about<\/li>\n
  3. To grow and nourish our relationships.
    \n<\/strong>78%\u00a0share information online because it lets them stay connected\u00a0to people they may\u00a0not otherwise stay in touch with<\/li>\n
  4. Self-fulfillment.<\/strong>
    \n69%\u00a0share information because it allows them to feel more involved in the world<\/li>\n
  5. To get the word out about causes or brands.
    \n<\/strong>84%\u00a0share because\u00a0it is a way to support causes or issues they care about<\/li>\n<\/ol>\n

    So what to do with this information? Well, New York Times has an answer to that as well. They give this advice on how to get more shares.<\/p>\n

    5 key factors to influence sharing<\/h2>\n