{"id":691,"date":"2016-01-04T10:45:34","date_gmt":"2016-01-04T09:45:34","guid":{"rendered":"http:\/\/joakimarhammar.se\/?p=691"},"modified":"2016-01-04T10:45:34","modified_gmt":"2016-01-04T09:45:34","slug":"hitta-varje-experts-sweet-spot-for-battre-content-marketing","status":"publish","type":"post","link":"https:\/\/arhammar.se\/joakim\/index.php\/2016\/01\/04\/hitta-varje-experts-sweet-spot-for-battre-content-marketing\/","title":{"rendered":"Hitta varje experts \u201csweet spot\u201d f\u00f6r b\u00e4ttre content marketing"},"content":{"rendered":"<p><strong>Att f\u00e5 folk i organisationen att bidra med inneh\u00e5ll brukar vara en av de st\u00f6rsta utmaningarna f\u00f6r contentansvariga. Det \u00e4r tr\u00e5kigt f\u00f6r alla parter att beh\u00f6va tjata sig till leveranser och framf\u00f6rallt tids\u00f6dande. En l\u00f6sning \u00e4r att tillsammans f\u00f6rs\u00f6ka hitta varje inneh\u00e5llsleverant\u00f6rs \u201dsweet spot\u201d.<\/strong><\/p>\n<p>Uttrycket \u201dsweet spot\u201d kommer troligen fr\u00e5n amerikansk baseboll och beskriver slagtr\u00e4ets b\u00e4sta punkt att tr\u00e4ffa bollen p\u00e5. Inom content marketing beskriver det ist\u00e4llet den typen av inneh\u00e5ll som \u00e4r b\u00e4st l\u00e4mpat f\u00f6r en inneh\u00e5llsleverant\u00f6rs, ett f\u00f6retags och en m\u00e5lgrupps intressen.<\/p>\n<p>Om folk i organisationen f\u00e5r leverera inneh\u00e5ll om det som de \u00e4r verkligt intresserade av s\u00e5 \u00f6kar chansen att de faktiskt lyckas \u2013 i tid, utan tjat och med bra kvalitet.<\/p>\n<figure id=\"attachment_634\" aria-labelledby=\"figcaption_attachment_634\" class=\"wp-caption alignnone\" style=\"width: 641px\"><a href=\"http:\/\/joakimarhammar.se\/wp-content\/uploads\/2015\/08\/expertens-sweetspot.png\" rel=\"attachment wp-att-634\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-634\" src=\"http:\/\/joakimarhammar.se\/wp-content\/uploads\/2015\/08\/expertens-sweetspot.png\" alt=\"Expertens &quot;sweet spot&quot; - hitta den!\" width=\"631\" height=\"645\" srcset=\"https:\/\/arhammar.se\/joakim\/wp-content\/uploads\/2015\/08\/expertens-sweetspot.png 631w, https:\/\/arhammar.se\/joakim\/wp-content\/uploads\/2015\/08\/expertens-sweetspot-293x300.png 293w\" sizes=\"auto, (max-width: 631px) 100vw, 631px\" \/><\/a><figcaption id=\"figcaption_attachment_634\" class=\"wp-caption-text\">Expertens &#8220;sweet spot&#8221; &#8211; hitta den!<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Att f\u00e5 folk i organisationen att bidra med inneh\u00e5ll brukar vara en av de st\u00f6rsta utmaningarna f\u00f6r contentansvariga. Det \u00e4r tr\u00e5kigt f\u00f6r alla parter att beh\u00f6va tjata sig till leveranser och framf\u00f6rallt tids\u00f6dande. En l\u00f6sning \u00e4r att tillsammans f\u00f6rs\u00f6ka hitta &hellip; <a href=\"https:\/\/arhammar.se\/joakim\/index.php\/2016\/01\/04\/hitta-varje-experts-sweet-spot-for-battre-content-marketing\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":634,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[],"class_list":["post-691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","category-content-marketing"],"_links":{"self":[{"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/posts\/691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/comments?post=691"}],"version-history":[{"count":0,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/posts\/691\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/media\/634"}],"wp:attachment":[{"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/media?parent=691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/categories?post=691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/tags?post=691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}