{"id":808,"date":"2018-12-07T22:45:26","date_gmt":"2018-12-07T21:45:26","guid":{"rendered":"https:\/\/joakimarhammar.se\/?p=808"},"modified":"2018-12-07T22:45:26","modified_gmt":"2018-12-07T21:45:26","slug":"vanta-med-ar-vr-voice-och-ai","status":"publish","type":"post","link":"https:\/\/arhammar.se\/joakim\/index.php\/2018\/12\/07\/vanta-med-ar-vr-voice-och-ai\/","title":{"rendered":"V\u00c4NTA MED AR, VR, VOICE OCH AI"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/arhammar.se\/joakim\/wp-content\/uploads\/2018\/12\/Contentinsikter2019nr2-1024x576.jpg\" alt=\"\" class=\"wp-image-809\" srcset=\"https:\/\/arhammar.se\/joakim\/wp-content\/uploads\/2018\/12\/Contentinsikter2019nr2-1024x576.jpg 1024w, https:\/\/arhammar.se\/joakim\/wp-content\/uploads\/2018\/12\/Contentinsikter2019nr2-300x169.jpg 300w, https:\/\/arhammar.se\/joakim\/wp-content\/uploads\/2018\/12\/Contentinsikter2019nr2-768x432.jpg 768w, https:\/\/arhammar.se\/joakim\/wp-content\/uploads\/2018\/12\/Contentinsikter2019nr2-1536x864.jpg 1536w, https:\/\/arhammar.se\/joakim\/wp-content\/uploads\/2018\/12\/Contentinsikter2019nr2.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p>Trendrapporterna kryllar av AR, VR, AI och voice. Men l\u00e4s dem med en stor dos sund skeptism.<\/p>\n\n\n\n<p>I januari 2016 <a href=\"https:\/\/www.springtime.nu\/blogg\/sju-videotrender-for-2016\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"I januari 2016 skrev jag s\u00e5 h\u00e4r:  (opens in a new tab)\">skrev jag s\u00e5 h\u00e4r<\/a>: <\/p>\n\n\n\n<p>&#8220;Alla pratar virtual reality, men jag tror att vi f\u00e5r v\u00e4nta tills 2017 innan det f\u00e5r ett stort genomslag, h\u00e5rdvaran beh\u00f6ver landa, k\u00f6pas och bli \u00c5rets julklapp f\u00f6rst.&#8221;<\/p>\n\n\n\n<p>VR-glas\u00f6gonen blev faktiskt \u00c5rets julklapp, men utvecklingen g\u00e5r fortsatt segt. Det sas att AR fick sitt genombrott med Pokemon Go, men i verkligheten st\u00e4ngde de allra flesta snabbt av AR-funktionen efter att ha testat den. Det var kul n\u00e5gra g\u00e5nger men on\u00f6digt f\u00f6r spelet och drog f\u00f6r mycket batterikraft. Voice kommer bli en naturlig del av v\u00e5ra liv, troligen i kombination med sk\u00e4rmar, men definitivt inte redan i \u00e5r. Och AI \u00e4r helt enkelt inte smart nog \u00e4n, det n\u00e4rmar sig n\u00e4r det g\u00e4ller annonssegmentering, men \u00e4r l\u00e5ngt ifr\u00e5n i contentskapande (speciellt p\u00e5 svenska).<\/p>\n\n[bctt tweet=&#8221;AI \u00e4r helt enkelt inte smart nog \u00e4n, det n\u00e4rmar sig n\u00e4r det g\u00e4ller annonssegmentering, men \u00e4r l\u00e5ngt ifr\u00e5n i contentskapande (speciellt p\u00e5 svenska).&#8221;]\n\n\n\n<p><strong>Insikt:<\/strong> Om du ska anv\u00e4nda AR, VR, voice och AI 2019 &#8211; se till att pr-effekten och mottagarens WOW-effekt blir stor. F\u00f6r kundnyttan och ROI finns inte d\u00e4r \u00e4n. Satsa pengar och tid p\u00e5 n\u00e5got annat.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong><em>Om #contentinsikter2019<\/em><\/strong><em><br>Trendspaningar ser alltid likadana ut fr\u00e5n ett \u00e5r till ett annat och de \u00e4r s\u00e4llan applicerbara nu p\u00e5 direkten. D\u00e4rf\u00f6r g\u00f6r jag nu ett f\u00f6rs\u00f6k att ist\u00e4llet f\u00f6r spaningar ge mina b\u00e4sta insikter om content marketing inf\u00f6r 2019.\u00a0<br>F\u00f6lj alla <\/em><a href=\"https:\/\/arhammar.se\/joakim\/category\/contentinsikter2019\/\"><em>contentspaningarna h\u00e4r<\/em><\/a><em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trendrapporterna kryllar av AR, VR, AI och voice. Men l\u00e4s dem med en stor dos sund skeptism. I januari 2016 skrev jag s\u00e5 h\u00e4r: &#8220;Alla pratar virtual reality, men jag tror att vi f\u00e5r v\u00e4nta tills 2017 innan det f\u00e5r &hellip; <a href=\"https:\/\/arhammar.se\/joakim\/index.php\/2018\/12\/07\/vanta-med-ar-vr-voice-och-ai\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":809,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contentinsikter2019"],"_links":{"self":[{"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/posts\/808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/comments?post=808"}],"version-history":[{"count":0,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/posts\/808\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/media\/809"}],"wp:attachment":[{"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/media?parent=808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/categories?post=808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/tags?post=808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}