{"id":84,"date":"2014-01-21T10:41:54","date_gmt":"2014-01-21T09:41:54","guid":{"rendered":"http:\/\/joakimarhammar.se\/?p=84"},"modified":"2014-01-21T10:41:54","modified_gmt":"2014-01-21T09:41:54","slug":"tv4-gor-som-bbc-och-sander-nyheter-pa-instagram","status":"publish","type":"post","link":"https:\/\/arhammar.se\/joakim\/index.php\/2014\/01\/21\/tv4-gor-som-bbc-och-sander-nyheter-pa-instagram\/","title":{"rendered":"TV4 g\u00f6r som BBC och s\u00e4nder nyheter p\u00e5 Instagram"},"content":{"rendered":"<p><strong>TV4 har nu b\u00f6rjat med 15 sekunder l\u00e5nga nyhetss\u00e4ndningar p\u00e5 Instagram, n\u00e5got som BBC gjort ett tag nu. Slutprodukten \u00e4r fragmentariskt och grund s\u00e5 det f\u00f6rsl\u00e5r, men ett smart s\u00e4tt att n\u00e5 nya m\u00e5lgrupper och en allt mer rastl\u00f6s publik.<\/strong><\/p>\n<p><a href=\"http:\/\/instagram.com\/tv4nyheterna\">TV4<\/a> har varit ig\u00e5ng i en vecka nu och i sitt Instagramfl\u00f6de blandar man backstagebilder med videos d\u00e4r nyhetsuppl\u00e4saren sammanfattar dagens huvudrubriker.<\/p>\n<p>S\u00e5 h\u00e4r ser det ut:<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/instagram.com\/p\/jZF120Ilfc\/embed\/\" height=\"710\" width=\"612\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><strong>BBC \u00e4r str\u00e5et vassare<\/strong><\/p>\n<p>Ett annat mediebolag som redan varit ig\u00e5ng ett tag med s\u00e4ndningar p\u00e5 Instagram \u00e4r (f\u00f6rst\u00e5s) <a href=\"http:\/\/instagram.com\/bbcnews\">BBC<\/a>. De levererar dessutom en mer intressant redaktionell produkt d\u00e4r de klipper ihop riktiga minireportage tillsammans med genomarbetade bildtexter. H\u00e4r har TV4 verkligen n\u00e5got att benchmarka sig mot!<\/p>\n<p>S\u00e5 h\u00e4r ser det ut, klicka <a href=\"http:\/\/instagram.com\/p\/jZBTqSujyW\">h\u00e4r f\u00f6r att \u00e4ven se bildtexten<\/a>:<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/instagram.com\/p\/jZBTqSujyW\/embed\/\" height=\"710\" width=\"612\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><strong>Vi tar ett lite s\u00e4mre exempel ocks\u00e5&#8230;<\/strong><\/p>\n<p>G\u00f6teborgsposten \u00e4r ocks\u00e5 ig\u00e5ng och testar, med stapplande steg. De ska ha ber\u00f6m f\u00f6r att de testar, men jag skulle rekommendera att man tr\u00e4nar och testar lite f\u00f6rst p\u00e5 egna privata konton.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/instagram.com\/p\/jZGk6oPdkR\/embed\/\" height=\"710\" width=\"612\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TV4 har nu b\u00f6rjat med 15 sekunder l\u00e5nga nyhetss\u00e4ndningar p\u00e5 Instagram, n\u00e5got som BBC gjort ett tag nu. Slutprodukten \u00e4r fragmentariskt och grund s\u00e5 det f\u00f6rsl\u00e5r, men ett smart s\u00e4tt att n\u00e5 nya m\u00e5lgrupper och en allt mer rastl\u00f6s publik. &hellip; <a href=\"https:\/\/arhammar.se\/joakim\/index.php\/2014\/01\/21\/tv4-gor-som-bbc-och-sander-nyheter-pa-instagram\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-84","post","type-post","status-publish","format-standard","hentry","category-content-marketing"],"_links":{"self":[{"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/posts\/84","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/comments?post=84"}],"version-history":[{"count":0,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/posts\/84\/revisions"}],"wp:attachment":[{"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/media?parent=84"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/categories?post=84"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/tags?post=84"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}