{"id":844,"date":"2018-12-16T21:41:23","date_gmt":"2018-12-16T20:41:23","guid":{"rendered":"https:\/\/joakimarhammar.se\/?p=844"},"modified":"2018-12-16T21:41:23","modified_gmt":"2018-12-16T20:41:23","slug":"mobile-first-eller-dumstrut","status":"publish","type":"post","link":"https:\/\/arhammar.se\/joakim\/index.php\/2018\/12\/16\/mobile-first-eller-dumstrut\/","title":{"rendered":"MOBILE FIRST ELLER DUMSTRUT"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/arhammar.se\/joakim\/wp-content\/uploads\/2018\/12\/Contentinsikter2019nr6-1024x576.jpg\" alt=\"\" class=\"wp-image-845\" srcset=\"https:\/\/arhammar.se\/joakim\/wp-content\/uploads\/2018\/12\/Contentinsikter2019nr6-1024x576.jpg 1024w, https:\/\/arhammar.se\/joakim\/wp-content\/uploads\/2018\/12\/Contentinsikter2019nr6-300x169.jpg 300w, https:\/\/arhammar.se\/joakim\/wp-content\/uploads\/2018\/12\/Contentinsikter2019nr6-768x432.jpg 768w, https:\/\/arhammar.se\/joakim\/wp-content\/uploads\/2018\/12\/Contentinsikter2019nr6-1536x864.jpg 1536w, https:\/\/arhammar.se\/joakim\/wp-content\/uploads\/2018\/12\/Contentinsikter2019nr6.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Hur m\u00e5nga \u00e5r har vi pratat om &#8220;mobile first&#8221;? 10 \u00e5r kanske? I b\u00f6rjan var det vision\u00e4rt, f\u00f6rst\u00e5s, men nu har statistiken sedan flera \u00e5r tillbaka kommit ifatt. Majoriteten av v\u00e4rldens internettrafik sker fr\u00e5n mobila enheter (Statista 2017). \u00c4nd\u00e5 tycks det om\u00f6jligt att ta till sig. Varf\u00f6r? Jag tror att det handlar om n\u00e5got s\u00e5 simpelt som att det \u00e4r tr\u00e5kigt och osexigt med mobilsajter. <\/p>\n\n\n\n<p><strong>F\u00f6r att generalisera:<\/strong> designern har bara haft en kolumn att jobba med och slutprodukten, n\u00e4r den ska presenteras f\u00f6r best\u00e4llaren, blir en tv\u00e5 meter avl\u00e5ng sv\u00e5rpresenterad mix av text (som inte g\u00e5r att l\u00e4sa) och bilder. Desktopsajterna blir d\u00e5 ett mycket mer tacksamt fokusomr\u00e5de f\u00f6r b\u00e5de best\u00e4llare och designer. <\/p>\n\n\n\n<p>2019 ska ingen komma undan med det h\u00e4r och orsakerna \u00e4r flera.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Statistiken. <\/strong>    F\u00f6rutom tidigare n\u00e4mnd global statistik s\u00e5 anv\u00e4nder 96% svenskar i     \u00e5ldrarna 12-45 \u00e5r dagligen mobilen f\u00f6r onlinetj\u00e4nster, j\u00e4mf\u00f6rt med 67% f\u00f6r     desktop (Svenskarna och internet 2018). <\/li><li><strong>Horisontalscrollen.<\/strong>     Instagram Stories, Tinder, e-b\u00f6cker m.m. &#8211; mobilanv\u00e4ndarna \u00e4r vana att     scrolla horisontellt, inte bara vertikalt. Det g\u00f6r att mobilsajter kan     jobba mer med den typen av format och navigering, vilket i sin tur g\u00f6r     sajten mer attraktiv f\u00f6r designers och best\u00e4llare. Bort med     &#8220;tr\u00e5kst\u00e4mpeln&#8221;, med andra ord!<\/li><li><strong>Enkelheten i     byggandet.<\/strong> Det \u00e4r l\u00e4ttare \u00e4n n\u00e5gonsin att bygga en mobilsajt, trenden g\u00e5r     allt mer \u00e5t att kodkunskap inte beh\u00f6vs om man kan t\u00e4nka sig att utg\u00e5 fr\u00e5n     en f\u00e4rdig mall. <\/li><\/ol>\n\n\n\n<p>Bortf\u00f6rklaringarna har ingen b\u00e4ring l\u00e4ngre, 2019 m\u00e5ste bli \u00e5ret d\u00e5 vi kr\u00e4ver mobile first-t\u00e4nk fr\u00e5n varandra.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong><em>Om #contentinsikter2019<\/em><\/strong><em><br>Trendspaningar ser alltid likadana ut fr\u00e5n ett \u00e5r till ett annat och de \u00e4r s\u00e4llan applicerbara nu p\u00e5 direkten. D\u00e4rf\u00f6r g\u00f6r jag nu ett f\u00f6rs\u00f6k att ist\u00e4llet f\u00f6r spaningar ge mina b\u00e4sta insikter om content marketing inf\u00f6r 2019.\u00a0<br>F\u00f6lj alla <\/em><a href=\"https:\/\/arhammar.se\/joakim\/category\/contentinsikter2019\/\"><em>contentspaningarna h\u00e4r<\/em><\/a><em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hur m\u00e5nga \u00e5r har vi pratat om &#8220;mobile first&#8221;? 10 \u00e5r kanske? I b\u00f6rjan var det vision\u00e4rt, f\u00f6rst\u00e5s, men nu har statistiken sedan flera \u00e5r tillbaka kommit ifatt. Majoriteten av v\u00e4rldens internettrafik sker fr\u00e5n mobila enheter (Statista 2017). \u00c4nd\u00e5 tycks &hellip; <a href=\"https:\/\/arhammar.se\/joakim\/index.php\/2018\/12\/16\/mobile-first-eller-dumstrut\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contentinsikter2019"],"_links":{"self":[{"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/posts\/844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/comments?post=844"}],"version-history":[{"count":0,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/posts\/844\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/media\/845"}],"wp:attachment":[{"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/media?parent=844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/categories?post=844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/tags?post=844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}