{"id":847,"date":"2018-12-16T21:51:58","date_gmt":"2018-12-16T20:51:58","guid":{"rendered":"https:\/\/joakimarhammar.se\/?p=847"},"modified":"2018-12-16T21:51:58","modified_gmt":"2018-12-16T20:51:58","slug":"annonskopen-flyttas-narmare-contentskapandet","status":"publish","type":"post","link":"https:\/\/arhammar.se\/joakim\/index.php\/2018\/12\/16\/annonskopen-flyttas-narmare-contentskapandet\/","title":{"rendered":"ANNONSK\u00d6PEN FLYTTAS N\u00c4RMARE CONTENTSKAPANDET"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/arhammar.se\/joakim\/wp-content\/uploads\/2018\/12\/Contentinsikter2019nr7-1024x576.jpg\" alt=\"\" class=\"wp-image-848\" srcset=\"https:\/\/arhammar.se\/joakim\/wp-content\/uploads\/2018\/12\/Contentinsikter2019nr7-1024x576.jpg 1024w, https:\/\/arhammar.se\/joakim\/wp-content\/uploads\/2018\/12\/Contentinsikter2019nr7-300x169.jpg 300w, https:\/\/arhammar.se\/joakim\/wp-content\/uploads\/2018\/12\/Contentinsikter2019nr7-768x432.jpg 768w, https:\/\/arhammar.se\/joakim\/wp-content\/uploads\/2018\/12\/Contentinsikter2019nr7-1536x864.jpg 1536w, https:\/\/arhammar.se\/joakim\/wp-content\/uploads\/2018\/12\/Contentinsikter2019nr7.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Det var bara onsdag n\u00e4r jag skrev det h\u00e4r men veckan hade redan bjudit p\u00e5 tre Resum\u00e9nyheter om nya byr\u00e5er som kombinerar inneh\u00e5llsskapande och mediek\u00f6p. V\u00e4lkomna till contentv\u00e4rlden s\u00e4ger vi till en pr\/mediebyr\u00e5, en mediebyr\u00e5\/contentbyr\u00e5 och en reklam\/mediebyr\u00e5. Det \u00e4r en naturlig utveckling som kommer forts\u00e4tta 2019 i takt med att medielandskapet och konsumenter blir mer snabbr\u00f6rliga och f\u00f6r\u00e4nderliga. D\u00e5 kr\u00e4vs t\u00e4ta skott och snabb leverans mellan inneh\u00e5ll och distribution. <\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong><em>Om #contentinsikter2019<\/em><\/strong><em><br>Trendspaningar ser alltid likadana ut fr\u00e5n ett \u00e5r till ett annat och de \u00e4r s\u00e4llan applicerbara nu p\u00e5 direkten. D\u00e4rf\u00f6r g\u00f6r jag nu ett f\u00f6rs\u00f6k att ist\u00e4llet f\u00f6r spaningar ge mina b\u00e4sta insikter om content marketing inf\u00f6r 2019.\u00a0<br>F\u00f6lj alla <\/em><a href=\"https:\/\/arhammar.se\/joakim\/category\/contentinsikter2019\/\"><em>contentspaningarna h\u00e4r<\/em><\/a><em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Det var bara onsdag n\u00e4r jag skrev det h\u00e4r men veckan hade redan bjudit p\u00e5 tre Resum\u00e9nyheter om nya byr\u00e5er som kombinerar inneh\u00e5llsskapande och mediek\u00f6p. V\u00e4lkomna till contentv\u00e4rlden s\u00e4ger vi till en pr\/mediebyr\u00e5, en mediebyr\u00e5\/contentbyr\u00e5 och en reklam\/mediebyr\u00e5. Det \u00e4r &hellip; <a href=\"https:\/\/arhammar.se\/joakim\/index.php\/2018\/12\/16\/annonskopen-flyttas-narmare-contentskapandet\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contentinsikter2019"],"_links":{"self":[{"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/posts\/847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/comments?post=847"}],"version-history":[{"count":0,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/posts\/847\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/media\/848"}],"wp:attachment":[{"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/media?parent=847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/categories?post=847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/tags?post=847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}