{"id":853,"date":"2018-12-16T21:57:29","date_gmt":"2018-12-16T20:57:29","guid":{"rendered":"https:\/\/joakimarhammar.se\/?p=853"},"modified":"2018-12-16T21:57:29","modified_gmt":"2018-12-16T20:57:29","slug":"mellanmjolk-ar-dyrast-och-samst-i-sociala-medier","status":"publish","type":"post","link":"https:\/\/arhammar.se\/joakim\/index.php\/2018\/12\/16\/mellanmjolk-ar-dyrast-och-samst-i-sociala-medier\/","title":{"rendered":"MELLANMJ\u00d6LK \u00c4R DYRAST OCH S\u00c4MST I SOCIALA MEDIER"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/arhammar.se\/joakim\/wp-content\/uploads\/2018\/12\/Contentinsikter2019nr9-1024x576.jpg\" alt=\"\" class=\"wp-image-854\" srcset=\"https:\/\/arhammar.se\/joakim\/wp-content\/uploads\/2018\/12\/Contentinsikter2019nr9-1024x576.jpg 1024w, https:\/\/arhammar.se\/joakim\/wp-content\/uploads\/2018\/12\/Contentinsikter2019nr9-300x169.jpg 300w, https:\/\/arhammar.se\/joakim\/wp-content\/uploads\/2018\/12\/Contentinsikter2019nr9-768x432.jpg 768w, https:\/\/arhammar.se\/joakim\/wp-content\/uploads\/2018\/12\/Contentinsikter2019nr9-1536x864.jpg 1536w, https:\/\/arhammar.se\/joakim\/wp-content\/uploads\/2018\/12\/Contentinsikter2019nr9.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>F\u00f6retag och organisationer investerar mer \u00e4n n\u00e5gonsin i contentskapande. Men om du bes\u00f6ker ett slumpvist utvalt f\u00f6retags sociala medier s\u00e5 \u00e4r det mycket troligt att m\u00f6tas av tomma kommentarsf\u00e4lt och en handfull \u201dgillamarkeringar\u201d. Varf\u00f6r? Ofta beror det p\u00e5 en kombination av urvattnat inneh\u00e5ll och f\u00f6r l\u00e5gt satt distributionsbudget. M\u00e5nga anst\u00e4ller en social media manager eller content manager och t\u00e4nker att det r\u00e4cker, trots att marknadsf\u00f6ringsv\u00e4rdet de genererar p\u00e5 en m\u00e5nad ibland kan matchas av n\u00e5gra timmars produktutdelning p\u00e5 stadstorget. Det absolut s\u00e4msta du som f\u00f6retag kan g\u00f6ra i sociala medier \u00e4r att g\u00f6ra saker halvdant. Du l\u00e4gger tid och pengar p\u00e5 inneh\u00e5ll som \u00e4r f\u00f6r d\u00e5ligt eller saknar distribution. <\/p>\n\n\n\n<p>F\u00f6r att lyckas finns bara tv\u00e5 alternativ: <\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Satsa\n     ordentligt p\u00e5 bra inneh\u00e5ll, en budget f\u00f6r k\u00f6pt distribution och en\n     proaktiv och reaktiv kommentarshantering. <\/li><li>Eller: st\u00e4ng av\n     kommentarsf\u00e4lt och automatisera fl\u00f6den (alltid drar det n\u00e5gon trafik, till\n     en minimal kostnad).<\/li><\/ol>\n\n\n\n<p>Alla andra alternativ kommer kosta mer \u00e4n det smakar.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong><em>Om #contentinsikter2019<\/em><\/strong><em><br>Trendspaningar ser alltid likadana ut fr\u00e5n ett \u00e5r till ett annat och de \u00e4r s\u00e4llan applicerbara nu p\u00e5 direkten. D\u00e4rf\u00f6r g\u00f6r jag nu ett f\u00f6rs\u00f6k att ist\u00e4llet f\u00f6r spaningar ge mina b\u00e4sta insikter om content marketing inf\u00f6r 2019.\u00a0<br>F\u00f6lj alla <\/em><a href=\"https:\/\/arhammar.se\/joakim\/category\/contentinsikter2019\/\"><em>contentspaningarna h\u00e4r<\/em><\/a><em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>F\u00f6retag och organisationer investerar mer \u00e4n n\u00e5gonsin i contentskapande. Men om du bes\u00f6ker ett slumpvist utvalt f\u00f6retags sociala medier s\u00e5 \u00e4r det mycket troligt att m\u00f6tas av tomma kommentarsf\u00e4lt och en handfull \u201dgillamarkeringar\u201d. Varf\u00f6r? Ofta beror det p\u00e5 en kombination &hellip; <a href=\"https:\/\/arhammar.se\/joakim\/index.php\/2018\/12\/16\/mellanmjolk-ar-dyrast-och-samst-i-sociala-medier\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contentinsikter2019"],"_links":{"self":[{"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/posts\/853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/comments?post=853"}],"version-history":[{"count":0,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/posts\/853\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/media\/854"}],"wp:attachment":[{"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/media?parent=853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/categories?post=853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/tags?post=853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}