{"id":860,"date":"2018-12-19T14:48:32","date_gmt":"2018-12-19T13:48:32","guid":{"rendered":"https:\/\/joakimarhammar.se\/?p=860"},"modified":"2018-12-19T14:48:32","modified_gmt":"2018-12-19T13:48:32","slug":"stek-en-kanal","status":"publish","type":"post","link":"https:\/\/arhammar.se\/joakim\/index.php\/2018\/12\/19\/stek-en-kanal\/","title":{"rendered":"STEK EN KANAL"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/arhammar.se\/joakim\/wp-content\/uploads\/2018\/12\/Contentinsikter2019_11-1024x576.jpg\" alt=\"\" class=\"wp-image-861\" srcset=\"https:\/\/arhammar.se\/joakim\/wp-content\/uploads\/2018\/12\/Contentinsikter2019_11-1024x576.jpg 1024w, https:\/\/arhammar.se\/joakim\/wp-content\/uploads\/2018\/12\/Contentinsikter2019_11-300x169.jpg 300w, https:\/\/arhammar.se\/joakim\/wp-content\/uploads\/2018\/12\/Contentinsikter2019_11-768x432.jpg 768w, https:\/\/arhammar.se\/joakim\/wp-content\/uploads\/2018\/12\/Contentinsikter2019_11-1536x864.jpg 1536w, https:\/\/arhammar.se\/joakim\/wp-content\/uploads\/2018\/12\/Contentinsikter2019_11.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Jag har nog aldrig st\u00f6tt p\u00e5 ett n\u00e5gorlunda v\u00e4letablerat f\u00f6retag som jag inte tyckt borde \u00f6verv\u00e4ga att st\u00e4nga ner n\u00e5gon av sina befintliga kommunikationskanaler.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Det \u00e4r startups som direkt trycker ig\u00e5ng Instagram, Twitter och Facebook, men bara spenderar tillr\u00e4ckligt med tid f\u00f6r en av kanalerna (och det valet \u00e4r ofta lustbetonat). <\/li><li>Det \u00e4r organisationen som krystar ur sig inneh\u00e5ll till ett nyhetsbrev som \u00f6verlevt sig sj\u00e4lv. <\/li><li>Men det \u00e4r kanske framf\u00f6rallt\u00a0 etablerade f\u00f6retag d\u00e4r en motiverad person drar ig\u00e5ng ett avdelningskonto som sedan f\u00f6rvandlas till ett sp\u00f6kskepp n\u00e4rpersonen slutar eller tr\u00f6ttnar. <\/li><\/ul>\n\n\n\n<p>L\u00e5t d\u00e4rf\u00f6r 2019 bli \u00e5ret d\u00e5 du identifierar din svagaste kommunikationskanal och drar ut pluggen. Jag har sett exempel p\u00e5 globala f\u00f6retag som gjort en s\u00e5dan \u00f6vning och bantat kanalerna med 50-70 procent. Hur m\u00e5nga kan du g\u00f6ra dig av med?<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong><em>Om #contentinsikter2019<\/em><\/strong><em><br>Trendspaningar ser alltid likadana ut fr\u00e5n ett \u00e5r till ett annat och de \u00e4r s\u00e4llan applicerbara nu p\u00e5 direkten. D\u00e4rf\u00f6r g\u00f6r jag nu ett f\u00f6rs\u00f6k att ist\u00e4llet f\u00f6r spaningar ge mina b\u00e4sta insikter om content marketing inf\u00f6r 2019.\u00a0<br>F\u00f6lj alla <\/em><a href=\"https:\/\/arhammar.se\/joakim\/category\/contentinsikter2019\/\"><em>contentspaningarna h\u00e4r<\/em><\/a><em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jag har nog aldrig st\u00f6tt p\u00e5 ett n\u00e5gorlunda v\u00e4letablerat f\u00f6retag som jag inte tyckt borde \u00f6verv\u00e4ga att st\u00e4nga ner n\u00e5gon av sina befintliga kommunikationskanaler. Det \u00e4r startups som direkt trycker ig\u00e5ng Instagram, Twitter och Facebook, men bara spenderar tillr\u00e4ckligt med &hellip; <a href=\"https:\/\/arhammar.se\/joakim\/index.php\/2018\/12\/19\/stek-en-kanal\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contentinsikter2019"],"_links":{"self":[{"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/posts\/860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/comments?post=860"}],"version-history":[{"count":0,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/posts\/860\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/media\/861"}],"wp:attachment":[{"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/media?parent=860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/categories?post=860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/tags?post=860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}