{"id":900,"date":"2013-10-16T19:27:25","date_gmt":"2013-10-16T19:27:25","guid":{"rendered":"http:\/\/joakimarhammar.se.preview.binero.se\/?p=6"},"modified":"2013-10-16T19:27:25","modified_gmt":"2013-10-16T19:27:25","slug":"content-marketing-i-bibeln","status":"publish","type":"post","link":"https:\/\/arhammar.se\/joakim\/index.php\/2013\/10\/16\/content-marketing-i-bibeln\/","title":{"rendered":"Content marketing i bibeln"},"content":{"rendered":"

Ett av de hetaste fenomenen inom marknadsf\u00f6ring 2013 \u00e4r “content marketing”. Sanningen \u00e4r dock att detta inte \u00e4r n\u00e5got nytt p\u00e5fund. Sj\u00e4lv har jag arbetat i \u00e5tta \u00e5r med content marketing, eller “redaktionell kommunikation”, som det svenska namnet varit de senaste 30 \u00e5ren. Men det finns en organisation som sl\u00e5r de flesta p\u00e5 fingrarna…<\/b><\/p>\n

Det f\u00f6rsta (och troligen ett av det mest framg\u00e5ngsrika) exemplet p\u00e5 content marketing \u00e4r de kristnas redaktionella bok “Bibeln” som f\u00e5tt ett enormt genomslag i branschen. Framg\u00e5ngsrika kristna marknadsf\u00f6rare som Jesus, P\u00e5ven och diverse pr\u00e4ster anv\u00e4nder sig \u00e4ven regelbundet av den kanske viktigaste ingrediensen i content marketing: storytelling.<\/p>\n

Efter en snabb s\u00f6kning p\u00e5 n\u00e4tet m\u00e4rker jag att jag inte \u00e4r ensam om att imponeras av Bibeln som redaktionell produkt. Sj\u00e4lvklart finns det en komplett genomg\u00e5ng om varf\u00f6r Bibeln \u00e4r den enda content marketing-guiden du beh\u00f6ver<\/a>.<\/p>\n

…och h\u00e4r finns \u00e4nnu fler historiska exempel.<\/p>\n\n\n\n\n
\"\"<\/a><\/td>\n<\/tr>\n
Fler exempel p\u00e5 bra content marketing genom tiderna.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Ett av de hetaste fenomenen inom marknadsf\u00f6ring 2013 \u00e4r “content marketing”. Sanningen \u00e4r dock att detta inte \u00e4r n\u00e5got nytt p\u00e5fund. Sj\u00e4lv har jag arbetat i \u00e5tta \u00e5r med content marketing, eller “redaktionell kommunikation”, som det svenska namnet varit de … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[16],"class_list":["post-900","post","type-post","status-publish","format-standard","hentry","category-content-marketing","tag-content-marketing"],"_links":{"self":[{"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/posts\/900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/comments?post=900"}],"version-history":[{"count":0,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/posts\/900\/revisions"}],"wp:attachment":[{"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/media?parent=900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/categories?post=900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arhammar.se\/joakim\/index.php\/wp-json\/wp\/v2\/tags?post=900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}